How the War Inside Us Dies

Chicksaw, Choctaw, Cherokee, Comanche, Tonkawa, Puebla, Navajo, Hopi, Hualapai--the people Native to North America have long held the belief that ownership of the Earth is no Man's. Though there are variations in ways of thinking and celebrating among indigenous cultures, all agree on this thing about Earth as BossLady, and not the other way.

Regardless of Tribal or National differences, the shared belief is (generally) that we humans are temporary stewards of this blessed planet, and that our lives--our very DNA, expresses a covenant with Earth and the physical laws of the Universe, to pass on our Planet's waters, land, and air packed with the resources with which She was passed on to us. There are many elements of worship and devotion within the matrix of cultures whose economic fortitude depends on access to the free-flowing enterprise that "Mother" Nature is, but this One Law underlies all successful economic models, regardless of the variables developed by humans to "sustain" it. 

The One Law: Waste not, Want not. What does this have to do with hoodies? Well, you already know what we do. The hoodie is the global style Icon--I said it, and I'll say it every day for the rest of my life. Every day. All year. Find the one you love the most, and it's the garment that affordably solves inner and outerwear fashion dilemmas (there is a hoodie for every occasion), and Be As You Wear Hoods carry a twin message everywhere you go (we really appreciate twins as a creative phenomenon!): 

1. Affordable does not mean cheap. Expensive does not mean valuable.

2. Every Body has a HeArt & when we keep that in Mind, the War inside us, dies.

Regardless of our differences, this One Love is Same Law. Do every body good--starting with our own body--and nothing in the #goodbodyhood gets undone.